Video Content Marketing is the next best thing for online marketing. Video content is no longer just for explaining products or services; therefore, video content marketing doesn’t have to be complex. As a matter of fact, videos can be produced in two minutes or less, and can still be a lot more effective to your brand or business with just a small amount of video coverage. More businesses are getting hipped to seeing how beneficial video content marketing is, for video content marketing would yield astronomical amounts with more visitors and more profit, if it’s done right. With that said, the following are tips in using video content marketing, that would improve website rankings, gain more visitors, and increase sales:
Branding is storytelling, in which video is the ideal medium for it. The video illustrating your brand can be live on social media channels or your site. Video will immerse the audience in your storytelling, for it is a proven fact that video content radiates the brain 60,000 times quicker than written content.
2. Make Content that Resonates to Your Audience
Using content that reaches out to the audience wants and needs will most likely get them hooked.
3. Advertising through Social Media
Social Media is the way to go in making known to your audience your product or service. Social media is a top of the line platform that reaches audiences large and wide, especially when using video. Twitter, LinkedIn, YouTube, and Facebook are some of the best social media outlets to gain astronomical amounts of visitors.
4. Customizing Landing Pages
Besides great graphics and professional style, using video is a highly targeted proxy for the site’s home page. This can be done with affordable, cloud-based devices, where it’s easy to make a plethora of choices of the video. Also, research shows that conversions rates are up to 80% with the use of videos on landing pages.
In your video, key points of a gated white paper can be used to increase your chances of higher rankings in search engines. The video should be on the site and on YouTube, also. It can also be self-hosted, or directly on YouTube.
6. Using Educational Content
Educational content is the main content in content marketing. And with video, the educational content is more enjoyable, as the audience leans back to enjoy the educational content presented in an interesting way.
7. Using Email
Communicating to customers and prospects by email with the use of video will increase the click through rates and open rates by 20 percent.
8. Including an “About Us” segment
The “what” and “how much” are not the only things, prospects are interested in, as deciding factors in doing business with a company. They also want to know about the company. They must feel the company is committed and trustworthy, thus, the having an about us segment stating the company’s values, or even having a face would suffice in this matter.
9. Using Time Sensitive Promotion
Promoting in a time sensitive manner is very important to catch more sales at the right time, or risk the chance of missing out on sales. And with effective video marketing, prospects and customers would be more excited about visiting and buying your product or service.
Video Content Marketing is very important for online marketing in these days and time. It’s not just for explaining products or services anymore; therefore, video content marketing doesn’t have to be complex. They can be produced in two minutes or less, and can still be a lot more effective to your brand or business with just a small amount of video coverage.
To use video content marketing effectively, the following techniques must be used: Branding, making content that resonate to the audience, advertising through social media outlets, customizing landing pages, SEO, using educational content, using email, including an “About Us” segment, and using time sensitive promotion. Using these techniques in video content marketing would improve website rankings, gain more visitors, and increase sales. Astronomical amounts would be gained from this, with the amount of visitors to your site, and tremendous gains in sales.
Case Study: How To Generate Monster Traffic With Video